In more than a year German Data protection authorities has been in close dialog with Google about Google analytics way of collecting and sending user data back to Google’s servers in the U.S.
The Problem with Google Analytics
The problem is that Google is collecting IP addresses of users visiting sites with the Google Analytics script implemented is against German data protection laws. Goggle has developed a browser plugin that users can install to block Analytics from collecting these data, but this is not sufficient enough for the Germans. The outcome of this might be that German companies using Google analytics might be fined if they continue using this tool.
About Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites
Drop me a comment
What do you think about this matter? Please drop me a comment.
I’ve never liked the way Google handles data so I’m not on Google’s side but I also don’t like how Countries threaten to block a company from being accessible through the internet if they don’t comply. I think the internet should be free and not managed by the government, but because Google handles personal data so poorly I say Google should do as it’s told unless they want to use a whole country worth of people.